The Dangerous Trend that Most Acupuncturists are Incorporating into Their Websites that is Dramatically Limiting Their Business Success and Keeping Them Frustrated and Exhausted from their Ineffective Efforts!
As I’ve talked with a number of Acupuncturists and reviewed their websites, I’ve noticed this startling trend and don’t think many have thought about the implications.
Chinese Medicine is absolutely, heart and soul, about people. You don’t use gadgets to measure and weigh. Instead you pay attention to how your patient looks, the quality, volume and texture of their voice, their coloration, movement, etc. You don’t simply collect a patient’s information for documentation purposes. Instead, you carefully read what is and isn’t said and then review all of the nuances with them.
YOUR FIRST DATE
Do you remember the first date you had with someone? How did that happen? Did you ask them or did they ask you out by calling and leaving a message by voicemail where you then responded, also by leaving a voicemail? No. That would seem very alien and cold, not to mention weird! Because starting this new adventure was personal and you were possibly starting an entire relationship, the question was best asked in person. It’s always best asked in person! Don’t let a machine get in the way.
YOU’RE BEING ASSESSED
Yet this is exactly the scenario when you have online booking of appointments. A prospective person first has to decide whether or not to venture into your office and regardless of how good your website is and how fabulous you are with social media, YOU and THEY are still people! DON’T LET MACHINES GET IN THE WAY! It may be old-fashioned, but a new person wants to hear your voice, assess your professionalism (or your staff’s) and decide if they like your personality and communication skills. Of course, ultimately, they’re beginning the initial assessment of whether or not YOU CARE and can help them.
Since the new patient can’t obtain this experience by booking an appointment online… Guess what? THEY DON’T! They do not choose to book an appointment and move on to someone else’s website or just decide the whole thing was a bad idea and put off getting their first treatment indefinitely. Oooh, bad outcome for both of you. I can’t tell you how many patients came into my office
So, GET RID OF ONLINE BOOKING!
To Your SUCCESS!!
Caroline & Bryan
P.S. Please leave a comment below and let me know what you think!