Many of you have asked me why my practice has been so successful.
Here’s reason #1: I’M A MEDICAL DETECTIVE!
You can be too! Relentlessly hunt down the root cause of your patient’s symptom and don’t just treat the symptom …
ROOT IT OUT!
You can IMPLEMENT this TODAY for greater understanding of your patient’s health and therefore improved diagnosis and treatment… and BUILD YOUR BUSINESS!
Your patient comes to you concerned about a particular symptom, generally pain, and so you ask, “How badly does it hurt?” They reply, “oh, it’s not too bad, but I’m tired of it since it’s been for several weeks now.” And so you finish talking with them after discussing a few other questions you have on their health in general so you can give them a treatment. Right?
Did you ask them if they’ve ever had that symptom before? And, if so, did you ask when it first started? It’s easy to get involved in deciding the pathology involved and therefore come up with a diagnosis so that you can determine the point prescription to help them today. But, are you really offering them your BEST? Are you being fair to them or their budget?
WHY, WHY, WHY??
“Looking into the past” of the United States in the Northern Rocky Mountain Range in Montana
What if you spent more time reaching back into their past with them to find out why this symptom first began? If there was no acute trauma, then why?? Frequently I have found that current pain only exists against a backdrop of historical pain…the same pain that has come and gone for years, even a decade or more. The best course of action to take for your patient is to diagnose WHY it originally began. It’s actually far less important why it has come and gone for years or even that they have it now, since it’s almost always because the original reason it began has never been corrected.
SO FIX IT!
And I don’t mean just their current symptom. I’m referring to the root of the current “branch.” Spend the time with your patient to critically analyze WHY it first started and talk your patient through the steps it took to arrive at their current pain. They need to understand and you’ll find they want to understand.
Let them know that it has been “coming and going” because the body has attempted to deal with the original problem, but either does not have the energy (which could be from Qi deficiency or yang deficiency) to sustain Qi flow and prevent pain or the original blood stagnation that occurred has never been fully resolved, and that, in order to avoid another decade like the last, they need to resolve the original problem or the Qi and Yang deficiency that does not allow for it to STAY healed.
SAVE YOUR PATIENT’S MONEY!
So, WRITE out a PLAN letting them know how many treatments it will take to resolve the symptom currently and for the long-term. Let them know you don’t want them wasting more money for another ten years trying to solve the same problem over and over. Tell them the best way to SAVE MONEY is to spend it now and over the next few months to follow your plan to actually SOLVE THE PROBLEM!
People often think about how much our care costs, but ask them to calculate what they’ve spent over the last decade to RE-solve the same problem over and over with just a bandaid, when the real problem continues to fester underneath?! It will make them stop and think and it should make you stop and think.
I know you want to care for their budget as well as their pain, but are you really helping either if you don’t offer the real solution that stops the pain and the budget leak that continues to drip year after year??
FIX IT ALREADY!!
The amazing thing about this type of investigation is that it yields results and is a “Win Win” for everybody.
- You deliver the best care possible for your patient
- They are eternally grateful that you took the time to solve the problem and help them understand why no one else could
- They refer all their best friends and family members to show their appreciation for their results
- YOUR BUSINESS GROWS THROUGH THE ROOF!!
The “root and branch” in Portland Oregon’s Japanese Garden
REMEMBER, you don’t need to see a lot of patients, you just need to fully offer your best, most profound care by conducting a thorough investigation and writing a plan and explaining to them the VALUE of actually solving the problem! I can’t tell you how many patients told me they didn’t have the money, only to find that when I took the time to fully discover and explain to them what had happened to their bodies to create the current symptoms and what needed to be done to actually solve the root and branch, they suddenly discovered they DID have the money.
Once they understood what was happening and why and that I KNEW why (because they had asked many care providers before to no avail), the funds were suddenly available, no questions asked. No problem. BUT, it had to be worth it.
To Your SUCCESS!
Caroline & Bryan
P.S. Please leave a comment below and let me know what you think!