Moon Magnetizing Talk to Bring in New Patients

Feel the blood moon last night?  Are you telling your patients about impending celestial events and how and why it may affect them?  Prepare them for full moon and other astrological events like eclipses.  It both affects your practice and their health.  There’s no better way to build authority which builds their confidence and trust in you which, in turn, naturally builds your practice.

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Full moon over the mountains in the Rattlesnake area of Missoula, Montana

You don’t have to “sell” what you do!!  But you do have to attract your patients.  There is a BIG difference!  Selling is a yang activity, but attracting is a yin endeavor.

The “sun” of your practice, i.e. the yang, the energy for growth, is driven by your authority, your presence with your patients and prospective patients you meet in the world at events,presentations or just at the dentist.  It is this yang energy that creates an energetic field around you that attracts patients.

You never have to sell.

You simply present yourself as a knowledgeable authority.

You attract your patients with your knowledge, skills and compassion… BUT, you have to attract by being active and vocal about your knowledge, skills and compassion.  In other words, you have to manifest and put into action each of these areas of your abilities that you possess.

You can’t practice and hone your acupuncture skills, until you have proven your Chinese Medical and scientific knowledge to your prospective patients.  That means speaking!  So, speak up!!

East Meets West

One of the best ways to prove your knowledge to your prospective patient is to make Eastern and Western connections understandable to them.  You have an entire medical system you have been highly trained in.  By simply talking about and explaining the information in simple terms a 6th grader could understand, you demystify and therefore remove the “fear” factor that many people have.  We’re all afraid of the unknown. So, make the unknown known.

Here is a profound way to engage them in their health and prove your profound knowledge base so they actually ask for your help with their health.

Is Your Practice Sleeping??…  the yin and yang of practice building

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Double yang… Big Horn Sheep on the mountain top

I’ll never forget when I first made the connection.  I had a patient I had been treating for severe insomnia that had been longstanding for over a decade.  Her sleep improved month after month to the point that she could finally reliably both go to sleep and stay asleep, but I was frustrated when, at that point, she would come in for a consult with me stating, “I just had one or two nights where I had trouble sleeping in the last month.”  I’m nothing if not highly “Type A”, so I was annoyed at this situation and replied, “I thought that happened last month as well.”  She looked at me and thought for a moment, “I think you’re right, I really can’t remember.”

So, I combed her chart for the next half hour and started noticing that over the last few months her sleep had indeed been interrupted for a couple of nights every month!  So frustrating!!  What was it?  So, I thought, the most likely explanation was something happening on monthly basis.  I took that idea one step further, thinking, well, even though she was no longer menstruating, we know from medical research that hormones still cycle every month and are driven by the moon.

It’s la luna, the moon…

The moon drives all the tides on the planet.  Any seaman “worth his salt” (pun intended!) will tell you they watch the skies for monthly cycles and astrological effects, because of the profound effect on wind and water, due to the effects of the moon’s gravitational pull on fluids.  The movement of wind and water are then responsible for all tides on the planet which drive the movement of fish.  A seaman must know where to find the fish they’re after, but also how his sea craft will be affected by the wind and tides to ensure a safe trip out and back from the sea.

We also know that the movement of water drives the wind across the planet, for as water moves, it displaces the air and so the air moves producing wind.

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The California Coast north of Santa Cruz

We know that hormones that produce the ability to menstruate are also fluids, although thicker, and are therefore affected by the moon as well.  This is why humans have noticed for thousands of years that women will generally menstruate together and on the new moon.  This is the most yin moon and menstruating is a yin event.  Similarly, a healthy woman should ovulate on the full moon since it is the most yang moon and ovulating is a yang event.  This matches what we know from science, i.e. that there is a distinct shift of hormones right at ovulation and at menstruation.

Therefore, it is the waxing and waning of the moon

that drives all the tides,

including the internal tides of fluids, in the form of thick, viscous hormones

that drive the menstrual cycle.

But, science also tells us we have not only monthly cycles of hormones, but daily cycles of hormones.  Every night there is a surge of hormones for sleep and quiet and stillness.  They are primarily estrogens.  Every day, there is a surge of hormones for energy, strength and warmth.  Examples of these are testosterone and cortisol.  They wake us up and prepare us for activity.

Yin and WHAT???  Yayyyyng??

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Yang cycling into yin as the sun sets… the energy breaking into its component parts

This is the perfect way to discuss yin and yang.  Everyone understands the sun and moon and that they cycle.  Just use this very basic understanding of the basis of our existence as humans to discuss the tenets of Chinese Medicine.  It was simply through recognizing and utilizing this concept of cycling that the very foundation of Chinese Medicine was formed.

Sun is yang and moon is yin , so what is a full moon?  It is a MORE yang moon than a new moon and what happens when there is more yang at night?  You don’t sleep as well.   Sleep requires yin.

Well, I reasoned, if menstruation is a yin activity driven by the monthly cycle of the moon and sleep is a yin activity, driven by the daily cycle of the moon, then it must be that sleep would be interrupted if the moon were less yin, i.e. during a full moon.

Voila!!

So, sure enough, as I went back through my patient’s chart and correlated her 1 or 2 days of poor sleep with the waxing and waning of the moon, guess what I found??  Yes.  The only days she was not sleeping well were exactly the day before and day of the full moon!!  I’ve since tested this over the years with hundreds of patients, and of course it mainly affects women, since we are more “yin,” and absolutely and reliably you can see that even women who normally sleep soundly will be or can be affected by  the full moon and will sleep less well.  What to do??  Increase the point selection to nourish yin and/or add or increase botanicals to nourish yin and decrease deficient heat.

Not only has this knowledge improved my skills as a clinician, but it has impressed those I speak to at booth events or presentations and in my office speaking to prospective patients.  This is a major reason for the success of my practice.

To build your practice and secure your financial stability and even financial growth,

You must practice your craft at the highest level…

And… share your knowledge with the world…

To Your Success!!

Caroline & Bryan

P.S.  We’d REALLY love to hear your thoughts on this… and we read every comment, so leave yours!

Are you too “woo woo?”

“What do you know anyway?” This is what a lot of your patients are thinking when they first meet you and considering you and acupuncture in general as a possible approach for them to take for their symptoms. They think you’re “woo woo” and that you don’t believe in science! Little do they know, the highest form of research is tried-and-true experience and, let’s see, I think 5000 years is substantial!!

Chinese Medical doctors have spent thousands of years analyzing how, when and why the multitude of pathologies arise. The information and theory has been painstakingly documented and then reanalyzed by thousands more practitioners.  It’s been discussed and debated and revised and refined.  Hundreds of our doctors gave their very lives to ensure this knowledge was maintained and passed down for posterity.

Chinese Medicine

has stood the TEST of time.

 

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Standing the test of time… the Rocky Mountains, Montana

Our medicine is actually science AT ITS BEST! But, your prospective patient doesn’t know that!  So, let them know that you actually embrace science and scientific thought by telling them pertinent Western Medical research related to our industry and your abilities with their symptoms. Here’s a goodie for you: Science has found a specific gut bacteria that is responsible for food allergies.

BUT!!!

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Bryan Watrous, LAc as a Chinese Medical professional teaching about the science of acupuncture to a prospective patient

Position yourself and abilities by telling them how scientific Chinese Medicine is since you successfully treat food allergies! Therefore, you are able to reestablish gut flora and balance!! WHERE’S YOUR PROOF, YOU SAY??? “Proof is in the pudding” I say, i.e. the very fact that symptoms improve and frequently completely resolve (if you’ve really honed your skills in this area) are ALL THE PROOF YOUR PATIENT NEEDS!
Just mention that you know about the study and that you have the skillset they Need! They’ll be impressed and you’re one step closer to a new patient!
http://www.sciencedaily.com/releases/2014/08/140825152016.htm

To Your Success!

Caroline & Bryan

P.S.  We’d love to know your thoughts…please let us know with a comment below!

You’re gonna do WHAT??

Is your explanation scaring your patients??

I’ve found a secret to the success of my practice is:

 

  1. ALWAYS explain in simple terms using language understandable to the patient and do NOT use only the Chinese Medical language, i.e “Gua Sha” or Western Medical terms like “soft tissue manipulation” the patient won’t know that sounds too technical.
  2. NEVER use a word like “scraping” or “breaking” the blood vessels (who wants anything BROKEN in their body??) which has negative and non-medical connotations (you are a Chinese Medical Practitioner who attended Chinese MEDICAL school).  How much energy will you have to expend to recover from the negative emotional and mental effects the patient experiences immediately upon hearing that something i
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    The “Tao” of your language should, like this Japanese Garden in Portland, Oregon, be a balance of Eastern Medical language with simple, understandable Western Medical terms a 6th grader could understand.

    s going to be “broken” as you try to explain how this benefits them!

    1. Some have said, “If you explain SCRAPING, it doesn’t have to sound unpleasant.”  OF COURSE IT DOES…THAT’S WHY YOU HAD TO EXPLAIN IT!!!  No manner of explaining will undo the initial impression made when you first say the word, “scraping.”  First impressions are everything and very hard to recover from.
  3. Always relay how anything you do BENEFITS them, i.e make sure your explanation answers the question, “What’s in it for me?”
  4. Instead, tell them, “Gua Sha increases the flow of blood to a particular area to increase the circulation of oxygen and nutrients to the tissues to assist your body’s own natural healing response. I do this by using a round-edged instrument, a Chinese Medical device (show them) and apply a slight amount of pressure while moving in a particular direction I’ve chosen based on your symptom profile. The enhanced circulation is evident by the increased color you will notice in this area during this procedure. This is a positive sign.” 5. Show them a picture of what the area could look like and ask their permission to proceed with this treatment, letting them know how long the effects might last.

To your SUCCESS!

Caroline & Bryan

P.S. Please leave us your comment…we’d love to know what you think!

How Important is My Business Name??

What’s in a NAME?? If it’s your business name, then EVERYTHING if you want Business SUCCESS!! To be successful, you have to choose from specific elements that convey what you do!  I know it sounds easy enough, until you con

Finding Your Pizza Place

Think about the last time you wanted to find an Italian restaurant that had really good wood-fired pizza.  What did you do?  You probably just Googled the city name and “pizza,” right?  So, you likely got annoyed when names like Mario’s and La Traviatta came up.  First of all, they likely have pizza since they came up under this search, but are they wood-fired?  Also, if you drove by these businesses, would you even be certain, based on the name, if they served pizza at all??  Mario’s could be a shoe shop/cobbler.  LJune 24 2014 download 028a Traviatta might be a music shop!  So, how do you find what you’re looking for??

You’re patients are experiencing the same thing!  So, it’s VERY IMPORTANT to name your business based on what your prospective patient is looking for. This really can not be overstated.  If you have a name like “Whooping Crane Healing”, what does that say to people who are looking for you?  What does the word Healing refer to specifically and do I want that?  Is this an addiction counseling business or a Bird Sanctuary or Veterinarian that specializes in birds??  Seriously!

Location, Location, Location!

So, what is your patient looking for??  Obviously, if searching on line, your patient is definitely looking for you, based on location.  So, you must have the city name or your specific areas’ name, i.e. the name by which everyone calls a specific region of a city.  Here in Austin, most everyone knows where the Hyde Park area or SoLa areas are, so those would make it easy for someone to both know the city and more specific location within the city that your business is located in and whether or not your proximity works for them or if you’re an hour away given traffic.

What are Your Patients Searching For?

The good news is that you are a Chinese Medical practitioner, UBER capable and knowledgeable abouC in Dispensary2t an entire Chinese Medical SYSTEM!  WoWW!!!  You know acupuncture, you know herbs, you have learned to apply Chinese Medical diagnosis and understand the interconnectedness of organs and channels, you can help your patients with food and lifestyle choices, you can resolve a multitude of symptoms and prevent pathologies your patients don’t even realize are in process and you can treat ALL of these just with moxa alone if you have focused your skills in this area and…  the…  list… goes… on… and…  on…  and on….

But…  Guess what your prospective patients know about you?  About the Chinese Medical system??

ACUPUNCTURE IS FOR PAIN.  

yUP!  tHAT’S IT!!

So, guess what they’re searching for??  Acupuncture and pain.  OK.  It’s painful, but true.  So, we have to work with this. One of my coaches said a phrase that I found to be very powerful, “You have to give them what they WANT, so you can give them what they NEED.”  Since your patients only know Acupuncture and that it’s for pain and the vast amount of research supporting Acupuncture is for its use for pain, AND given that you are now aware that your patients are searching these parameters…

Your Business name equation has to read:  Location + Acupuncture + Pain + Medicine 

I know.  It’s not creative.  It’s not sexy.  It’s not sultry like “Whooping Crane Healing Center,” but it works.  Would you rather help people or have a sexy name??  REMEMBER!!  THE NAME IS NOT FOR YOU!! This is for your patient.  This is to build a bridge from them TO YOU!  They need a route, an access point and this is the point of entry that they are searching for!

A CLEAR CHOICE FOR SUCCESS

The choice is really that clear.   How about “Round Rock Acupuncture Pain Management?”  or “Waco Acupuncture Back Pain Medical Center”  or “Missoula Acupuncture Sleep Center” or “Zimbabwe Acupuncture Pain Medicine.”  Yes, you can also specialize and it’s highly recommended!!  DON’T WORRY!  You will NOT be locked into only treating pain, sleep or low back pain, etc. because as a specialist, people assume you have mastered the basics and will come to you for your help with ALL areas of their health.  Google your area or city name and pain and see how the Western Medical pain centers and doctors name their practices and just do a variation on that them.  THIS IS WHAT YOUR PROSPECTIVE PATIENTS KNOW!  This is what they have seen and expect from a medical professional….YOU ARE A MEDICAL PROFESSIONAL!

Additionally, once they see you for their specific condition you specialize in, they will trust you to help with the other areas that you long to treat and know they need, so they can continue with care for months and years which allows you to do your best and deepest work and achieve a level of satisfaction for both your patient and yourself you only dreamed of!!

You get the picture!  And guess what?  Now it’s easy to market, the message is clear, SEO (Search Engine Optimization) words come easily and your website, blog, etc. quickly moves up in the rankings on searches so that you’re listed far above Whooping Crane Healing Center.”

HERE’S TO YOUR SUCCESS!!

Caroline & Bryan

P.S.  We’d love to know what you think!  Please tell us what’s on your mind…