Are you too “woo woo?”

“What do you know anyway?” This is what a lot of your patients are thinking when they first meet you and considering you and acupuncture in general as a possible approach for them to take for their symptoms. They think you’re “woo woo” and that you don’t believe in science! Little do they know, the highest form of research is tried-and-true experience and, let’s see, I think 5000 years is substantial!!

Chinese Medical doctors have spent thousands of years analyzing how, when and why the multitude of pathologies arise. The information and theory has been painstakingly documented and then reanalyzed by thousands more practitioners.  It’s been discussed and debated and revised and refined.  Hundreds of our doctors gave their very lives to ensure this knowledge was maintained and passed down for posterity.

Chinese Medicine

has stood the TEST of time.

 

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Standing the test of time… the Rocky Mountains, Montana

Our medicine is actually science AT ITS BEST! But, your prospective patient doesn’t know that!  So, let them know that you actually embrace science and scientific thought by telling them pertinent Western Medical research related to our industry and your abilities with their symptoms. Here’s a goodie for you: Science has found a specific gut bacteria that is responsible for food allergies.

BUT!!!

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Bryan Watrous, LAc as a Chinese Medical professional teaching about the science of acupuncture to a prospective patient

Position yourself and abilities by telling them how scientific Chinese Medicine is since you successfully treat food allergies! Therefore, you are able to reestablish gut flora and balance!! WHERE’S YOUR PROOF, YOU SAY??? “Proof is in the pudding” I say, i.e. the very fact that symptoms improve and frequently completely resolve (if you’ve really honed your skills in this area) are ALL THE PROOF YOUR PATIENT NEEDS!
Just mention that you know about the study and that you have the skillset they Need! They’ll be impressed and you’re one step closer to a new patient!
http://www.sciencedaily.com/releases/2014/08/140825152016.htm

To Your Success!

Caroline & Bryan

P.S.  We’d love to know your thoughts…please let us know with a comment below!

Are Your Treatments only a NAP to Your Patients?

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Bryan takin’ a snooze at the National Bison Range in Montana!

Ever have a patient tell you that they think they’re improving with your acupuncture treatments, only to undermine your abilities by then stating that they think it’s due to their being able to take a 20-30 minute nap, after you insert the needles??  I hate this!!

 

You and I both know A LOT MORE is going on!!  It’s as if the patient is saying, “well, I would get the same effects from your treatments if I just allowed myself a nap at home every day and then I wouldn’t have to pay you and could save myself a lot of time, money and effort.”  ARGGHHH!!

Ok, here’s what you say, because I feel it’s important to immediately refute this or you may actually lose them as a patient.  Their statement is actually saying they don’t really respect you, your treatments or Chinese Medicine, basically, they don’t “get it”:

Did you know that Harvard University completed a study in 2011 PROVING that meditation actually makes functional changes to the brain?  They found that meditation reduced stress and improved memory, but more importantly they were able to PROVE that it wasn’t just from the study participants’ relaxing during meditation since the brain’s form actually changed as revealed by MRI scans. Harvard study PROVES meditation alters the brain’s shape to provide stress relief and improve memory.

This study shows how a seemingly simple intervention, meditation in this case, can make profound changes, not unlike the effects of acupuncture on the body.  Functional MRIs actually allow us to SEE  that acupuncture increases activity in various locations of the brain associated with the desired therapeutic affect.

Naps are good, but not that good!

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let me know what you think!