Moon Magnetizing Talk to Bring in New Patients

Feel the blood moon last night?  Are you telling your patients about impending celestial events and how and why it may affect them?  Prepare them for full moon and other astrological events like eclipses.  It both affects your practice and their health.  There’s no better way to build authority which builds their confidence and trust in you which, in turn, naturally builds your practice.

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Full moon over the mountains in the Rattlesnake area of Missoula, Montana

You don’t have to “sell” what you do!!  But you do have to attract your patients.  There is a BIG difference!  Selling is a yang activity, but attracting is a yin endeavor.

The “sun” of your practice, i.e. the yang, the energy for growth, is driven by your authority, your presence with your patients and prospective patients you meet in the world at events,presentations or just at the dentist.  It is this yang energy that creates an energetic field around you that attracts patients.

You never have to sell.

You simply present yourself as a knowledgeable authority.

You attract your patients with your knowledge, skills and compassion… BUT, you have to attract by being active and vocal about your knowledge, skills and compassion.  In other words, you have to manifest and put into action each of these areas of your abilities that you possess.

You can’t practice and hone your acupuncture skills, until you have proven your Chinese Medical and scientific knowledge to your prospective patients.  That means speaking!  So, speak up!!

East Meets West

One of the best ways to prove your knowledge to your prospective patient is to make Eastern and Western connections understandable to them.  You have an entire medical system you have been highly trained in.  By simply talking about and explaining the information in simple terms a 6th grader could understand, you demystify and therefore remove the “fear” factor that many people have.  We’re all afraid of the unknown. So, make the unknown known.

Here is a profound way to engage them in their health and prove your profound knowledge base so they actually ask for your help with their health.

Is Your Practice Sleeping??…  the yin and yang of practice building

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Double yang… Big Horn Sheep on the mountain top

I’ll never forget when I first made the connection.  I had a patient I had been treating for severe insomnia that had been longstanding for over a decade.  Her sleep improved month after month to the point that she could finally reliably both go to sleep and stay asleep, but I was frustrated when, at that point, she would come in for a consult with me stating, “I just had one or two nights where I had trouble sleeping in the last month.”  I’m nothing if not highly “Type A”, so I was annoyed at this situation and replied, “I thought that happened last month as well.”  She looked at me and thought for a moment, “I think you’re right, I really can’t remember.”

So, I combed her chart for the next half hour and started noticing that over the last few months her sleep had indeed been interrupted for a couple of nights every month!  So frustrating!!  What was it?  So, I thought, the most likely explanation was something happening on monthly basis.  I took that idea one step further, thinking, well, even though she was no longer menstruating, we know from medical research that hormones still cycle every month and are driven by the moon.

It’s la luna, the moon…

The moon drives all the tides on the planet.  Any seaman “worth his salt” (pun intended!) will tell you they watch the skies for monthly cycles and astrological effects, because of the profound effect on wind and water, due to the effects of the moon’s gravitational pull on fluids.  The movement of wind and water are then responsible for all tides on the planet which drive the movement of fish.  A seaman must know where to find the fish they’re after, but also how his sea craft will be affected by the wind and tides to ensure a safe trip out and back from the sea.

We also know that the movement of water drives the wind across the planet, for as water moves, it displaces the air and so the air moves producing wind.

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The California Coast north of Santa Cruz

We know that hormones that produce the ability to menstruate are also fluids, although thicker, and are therefore affected by the moon as well.  This is why humans have noticed for thousands of years that women will generally menstruate together and on the new moon.  This is the most yin moon and menstruating is a yin event.  Similarly, a healthy woman should ovulate on the full moon since it is the most yang moon and ovulating is a yang event.  This matches what we know from science, i.e. that there is a distinct shift of hormones right at ovulation and at menstruation.

Therefore, it is the waxing and waning of the moon

that drives all the tides,

including the internal tides of fluids, in the form of thick, viscous hormones

that drive the menstrual cycle.

But, science also tells us we have not only monthly cycles of hormones, but daily cycles of hormones.  Every night there is a surge of hormones for sleep and quiet and stillness.  They are primarily estrogens.  Every day, there is a surge of hormones for energy, strength and warmth.  Examples of these are testosterone and cortisol.  They wake us up and prepare us for activity.

Yin and WHAT???  Yayyyyng??

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Yang cycling into yin as the sun sets… the energy breaking into its component parts

This is the perfect way to discuss yin and yang.  Everyone understands the sun and moon and that they cycle.  Just use this very basic understanding of the basis of our existence as humans to discuss the tenets of Chinese Medicine.  It was simply through recognizing and utilizing this concept of cycling that the very foundation of Chinese Medicine was formed.

Sun is yang and moon is yin , so what is a full moon?  It is a MORE yang moon than a new moon and what happens when there is more yang at night?  You don’t sleep as well.   Sleep requires yin.

Well, I reasoned, if menstruation is a yin activity driven by the monthly cycle of the moon and sleep is a yin activity, driven by the daily cycle of the moon, then it must be that sleep would be interrupted if the moon were less yin, i.e. during a full moon.

Voila!!

So, sure enough, as I went back through my patient’s chart and correlated her 1 or 2 days of poor sleep with the waxing and waning of the moon, guess what I found??  Yes.  The only days she was not sleeping well were exactly the day before and day of the full moon!!  I’ve since tested this over the years with hundreds of patients, and of course it mainly affects women, since we are more “yin,” and absolutely and reliably you can see that even women who normally sleep soundly will be or can be affected by  the full moon and will sleep less well.  What to do??  Increase the point selection to nourish yin and/or add or increase botanicals to nourish yin and decrease deficient heat.

Not only has this knowledge improved my skills as a clinician, but it has impressed those I speak to at booth events or presentations and in my office speaking to prospective patients.  This is a major reason for the success of my practice.

To build your practice and secure your financial stability and even financial growth,

You must practice your craft at the highest level…

And… share your knowledge with the world…

To Your Success!!

Caroline & Bryan

P.S.  We’d REALLY love to hear your thoughts on this… and we read every comment, so leave yours!

Are you a Medical DETECTIVE??

Many of you have asked me why my practice has been so successful.

Here’s reason #1:  I’M A MEDICAL DETECTIVE!

You can be too!  Relentlessly hunt down the root cause of your patient’s symptom and don’t just treat the symptom …

ROOT IT OUT!  

You can IMPLEMENT this TODAY for greater understanding of your patient’s health and therefore improved diagnosis and treatment… and BUILD YOUR BUSINESS!

Your patient comes to you concerned about a particular symptom, generally pain, and so you ask, “How badly does it hurt?”  They reply, “oh, it’s not too bad, but I’m tired of it since it’s been for several weeks now.”  And so you finish talking with them after discussing a few other questions you have on their health in general so you can give them a treatment. Right?

MAYBE

Did you ask them if they’ve ever had that symptom before?  And, if so, did you ask when it first started?  It’s easy to get involved in deciding the pathology involved and therefore come up with a diagnosis so that you can determine the point prescription to help them today.  But, are you really offering them your BEST?  Are you being fair to them or their budget?

WHY, WHY, WHY??

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“Looking into the past” of the United States in the Northern Rocky Mountain Range in Montana

What if you spent more time reaching back into their past with them to find out why this symptom first began?  If there was no acute trauma, then why??  Frequently I have found that current pain only exists against a backdrop of historical pain…the same pain that has come and gone for years, even a decade or more. The best course of action to take for your patient is to diagnose WHY it originally began.  It’s actually far less important why it has come and gone for years or even that they have it now, since it’s almost always because the original reason it began has never been corrected.

SO FIX IT!

And I don’t mean just their current symptom.  I’m referring to the root of the current “branch.”  Spend the time with your patient to critically analyze WHY it first started and talk your patient through the steps it took to arrive at their current pain. They need to understand and you’ll find they want to understand.

Let them know that it has been “coming and going” because the body has attempted to deal with the original problem, but either does not have the energy (which could be from Qi deficiency or yang deficiency) to sustain Qi flow and prevent pain or the original blood stagnation that occurred has never been fully resolved, and that, in order to avoid another decade like the last, they need to resolve the original problem or the Qi and Yang deficiency that does not allow for it to STAY healed.

SAVE YOUR PATIENT’S MONEY!

So, WRITE out a PLAN letting them know how many treatments it will take to resolve the symptom currently and for the long-term.  Let them know you don’t want them wasting more money for another ten years trying to solve the same problem over and over.  Tell them the best way to SAVE MONEY is to spend it now and over the next few months to follow your plan to actually SOLVE THE PROBLEM!

People often think about how much our care costs, but ask them to calculate what they’ve spent over the last decade to RE-solve the same problem over and over with just a bandaid, when the real problem continues to fester underneath?!  It will make them stop and think and it should make you stop and think.

I know you want to care for their budget as well as their pain, but are you really helping either if you don’t offer the real solution that stops the pain and the budget leak that continues to drip year after year??

FIX IT ALREADY!!

 The amazing thing about this type of investigation is that it yields results and is a “Win Win” for everybody.

  • You deliver the best care possible for your patient
  • They are eternally grateful that you took the time to solve the problem and help them understand why no one else could
  • They refer all their best friends and family members to show their appreciation for their results
  • YOUR BUSINESS GROWS THROUGH THE ROOF!!
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The “root and branch” in Portland Oregon’s Japanese Garden

 

 

REMEMBER, you don’t need to see a lot of patients, you just need to fully offer your best, most profound care by conducting a thorough investigation and writing a plan and explaining to them the VALUE of actually solving the problem!  I can’t tell you how many patients told me they didn’t have the money, only to find that when I took the time to fully discover and explain to them what had happened to their bodies to create the current symptoms and what needed to be done to actually solve the root and branch, they suddenly discovered they DID have the money.

The difference??

Value

 

Once they understood what was happening and why and that I KNEW why (because they had asked many care providers before to no avail), the funds were suddenly available, no questions asked.  No problem.  BUT, it had to be worth it.

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let me know what you think!

Are You Being Divided??

AVOID These TOP 3 MISTAKES Most Acupuncturists Make

that Keeps Their PRACTICES EMPTY and Their

Business Teetering on the Brink

of FINANCIAL RUIN!

Ever hear of “Divide and Conquer?”

It’s the concept of separating or diffusing a group of people in war which weakens their greater collective strength, allowing the opposing group to exert their own collective strength and win the war. This is what happens when you divide your energy into little bits and pieces, constantly switching gears from one thing to another.

ENERGY SINK
It’s the ENERGY REQUIRED to start something new which is needed to focus your mind, body and emotions that becomes depleted when shifting from one area of endeavor or thought to another. This same energy is then depleted again as you RAMP DOWN from one area of focus. So, energy is lost in stopping one thing and lost again in starting the new thing.

…THE Best way to prevent this is to GROUP YOUR SIMILARLY-FOCUSED EFFORTS into one block of time!!!

For example:

BLOCK SCHEDULE YOUR TIME
Group all of your acupuncture treatments together each day. In other words, move from one treatment to the next, without dispersing your time and energy by inserting a Case Review or Consult or new Patient Screening, etc. into the middle of a group of acupuncture treatmentdownload Aug 31 015s.   Then schedule all your Case Reviews, new Patient Screenings back to back in their own group. You will increase your energy and focus and improve your results by maintaining your focus for a block of time.

BLOCK SCHEDULE YOUR LOCATION
Similarly, keep your Practice in ONE LOCATION!!! Pick one location and let patients COME TO YOU! They will if you specialize and market yourself as THE person. Think of how much time and energy is lost as you move from one location to another?? Closing down mentally, emotionally and physically from one location. Switching gears and ramping back up/opening up at another location. Don’t kid yourself…YOU ARE LOSING A LOT OF ENERGY AND FOCUS!

THIS TIME LOST WILL CONQUER BOTH YOU AND YOUR PRACTICE!!!

I see some practitioners even divide themselves between 3 practices! Whew!!
Far better is it to spend all that time running around in growing your practice in one location by improving your marketing skills, making sure to send a SINGLE, CLEAR MESSAGE to the world through your facebook page, ads and presentations that you set up in your local and surrounding areas.

BLOCK YOUR MESSAGE

They say “KISS” is the answer to so many dilemmas. In other words, Keep It Simple Stupid. Now, I know you’re not Stupid!!! But the point is to FOCUS YOUR MESSAGE. If you have listed on your website and facebook page, etc. that you treat 50 things, how many people will come in? You think that you are broadening your message to bring in a greater audience, but you are…

ACTUALLY DILUTING YOUR MESSAGE SO THAT FEWER PEOPLE ULTIMATELY COME IN!!

It’s imperative that you focus on one area, sending one clear signal so that signal can be understood. The best part of this is that by positioning yourself as a Specialist, the public understands that that means by default you’re good at all the basic stuff, so they come in FOR ALL THE OTHER CONCERNS BECAUSE YOU ARE THE EXPERT IN ONE!!!June 24 2014 download 057

I want to see those chart holders FILLED TO CAPACITY AND THEN SPILLING OVER ON THE FLOORS!! (because you have sooooo many patients!)

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let us know what you think!

Where’s Your PROOF??

START your SUCCESS ENGINES!! This SIMPLE alteration can be made TODAY!!
Ever wonder what a prospective patient thinks when they first sit down to discuss their concerns with you in your office?? Take a good look around. What does it say about your abilities?

Most likely it’s calming and relaxing, but does it convey the message that YOU CAN HELP THEM? What items WOULD convey your experience and expertise that would have meaning FOR THEM?

ACADEMIC PROOF

Our culture is designed around proof. We ask for a receipt showing proof that we paid for an item. We ask for proof of identity when going through security at the airport.  One of the most profound “proofs” we can show to our prospective patients of our abilities and knowledge is the full collection of our licenses and certificates!!

So, one of the most important and inexpensive measures you can take today is to prB passport photo 2014ominently display on the wall behind where you sit, so that the patient facing you can see them, ALL of your diplomas from college, Chinese Medical School, NCCAOM, State board licenses, etc.

ESTABLISH AUTHORITY
MAKE sure to put them in large, beautiful frames!! You are showcasing and honoring your achievements!! Watch your patient’s eyes as they glance repeatedly at the wall reviewing the amassed knowledge depicted in those frames! This engages them in your care, establishes your authority granted by the various licensing bodies and prepares them mentally to choose YOU as their provider!

Today is the PERFECT day to REV UP YOUR Acupuncture BUSINESS! DO IT!!!

To Your Success!!

Caroline & Bryan

I’m so excited you’re HERE!! Let’s BUILD YOUR PRACTICE!

WELCOME!

And Hello FELLOW ACUPUNCTURIST!  Wow! I’m soooo glad you’re here and can’t wait to hear how your business starts to pick up by implementing key strategies we found made all the difference in creating our successful Practice. Little did we know it, but over the years, many of our colleagues referred to us as “legends” because of the success of our practice in little Missoula, Montana!  Then we discovered we were in the top 3% of all Chinese Medical practices in the nation!

Wow!  I had no idea…we just worked 24/7!   But, we know you can do even better with far less work by benefiting from our “tried and true” tips that took us years to learn and were instrumental in our success.

Thank you!

I want to say, “THANK YOU FOR BEING AMAZING!!” YOU are amazing because you decided to help others, YOU had the foresight to decide to study the most incredible medical system on the planet that actually has the potential to change our entire medical system and YOU DID THE WORK to get licensed! Whew!!

80% Go Out of Business in 5 Years

One tiny problem… 80% of us have to close our doors because we can’t make it financially… And that’s why I’m here, blogging my little heart away to offer you as much help as I can so you can do the work you were born to do!

My heartfelt mission is to help EVERY Single Acupuncturist be as successful as they want to be and then help them go beyond their dreams to what they never dared to imagine was possible! The sky’s the limit!!

Why do less?? We want to help as many people as possible with this miraculous system of medicine, to change our patients’ lives, to improve their relationships and send the ripples of change around the world and move Chinese Medicine to the forefront of Health Care!

Business Success Solution

I am going to do EVERYTHING in my power to prevent EVEN one more Of us from having to close our business, because we couldn’t make it work financially. This dire situation can ABSOLUTELY be turned around and better yet, … Prevented!

 

HERE’s TO YOUR SUCCESS!!
Caroline and Bryan
(I’m writing this while he’s sitting right beside me working on the technical details of bringing this blog to you! He says, “Hi!”)

P.S. I can’t wait to hear your thoughts and comments! Please scroll down and tell me what you’re thinking!!