There’s a WHOLE lot around designing a brochure and YES, they’re super important!!
So, for now the first step to take in that direction is going to be to create a more expansive version of your business card. A solid brochure should include
- a couple of key study’s synopsis,
- your specialty (yes, you should specialize!)
- photo of your sunshiny face
- At least 3 pics of your target market: a woman in her 40s or 50’s. (60% of those choosing acupuncture are female and women are responsible for 80% of all household expenditures)
It should be a tri-fold with the very back side giving the key information of why you’re fabulous with your training, results and your brief story of why you decided to study Chinese Medicine…basically positioning you as THE SUPER STAR YOU ARE!!!
“BABY, YOU’RE A FIREWORK”
COME ON, SHOW ‘EM WHAT YOU’RE WORTH
MAKE ‘EM GO, AAH, AAH, AHHH
AS YOU SHOOT ACROSS THE SKY-YY!!!!!”
To Your SUCCESS!!
Caroline & Bryan
P.S. Please leave a comment below and let me know what you think!