Brilliant Brochures that Bring ‘Em In

 

There’s a WHOLE lot around designing a brochure and YES, they’re super important!!  

So, for now the first step to take in that direction is going to be to create a more expansive version of your business card.  A solid brochure should include

  • a  couple of key study’s synopsis,
  • your specialty (yes, you should specialize!)
  • photo of your sunshiny face
  • At least 3 pics of your target market:  a woman in her 40s or 50’s. (60% of those choosing acupuncture are female and women are responsible for 80% of all household expenditures)

It should be a tri-fold with the very back side giving the key information of why you’re fabulous with your training, results and your brief story of why you decided to study Chinese Medicine…basically positioning you as THE SUPER STAR YOU ARE!!!

“BABY, YOU’RE A FIREWORK”

COME ON, SHOW ‘EM WHAT YOU’RE WORTH

MAKE ‘EM GO, AAH, AAH, AHHH

AS YOU SHOOT ACROSS THE SKY-YY!!!!!”

To Your SUCCESS!!

Caroline & Bryan

 P.S. Please leave a comment below and let me know what you think!

 

 

 


 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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4 thoughts on “Brilliant Brochures that Bring ‘Em In

    • Hi Heidi! I’m so glad you’re finding this information helpful. We all need inspiration! I know I do. I’ll post a copy of our brochure for you to give you some ideas. Thanks for the feedback…that’s my inspiration!!

  1. Hi Caroline & Bryan,
    Thank you for sharing with us this wonderful gems. Every post received from you very practical and inspiring. Please keep it up. Love to see a copy of your brochure.
    Gary

    • You’re very welcome. It’s our pleasure… we just can’t stand to see another acupuncture business have to close down because they can’t bring in enough patients to make the business part work. I hear from acupuncturists all the time that it’s too hard and they think they’re going to have to close. Our mission is to do everything possible to prevent this. We’ve had several requests for our brochure. We’ll try to get it attached in here soon.