Are You Being Divided??

AVOID These TOP 3 MISTAKES Most Acupuncturists Make

that Keeps Their PRACTICES EMPTY and Their

Business Teetering on the Brink

of FINANCIAL RUIN!

Ever hear of “Divide and Conquer?”

It’s the concept of separating or diffusing a group of people in war which weakens their greater collective strength, allowing the opposing group to exert their own collective strength and win the war. This is what happens when you divide your energy into little bits and pieces, constantly switching gears from one thing to another.

ENERGY SINK
It’s the ENERGY REQUIRED to start something new which is needed to focus your mind, body and emotions that becomes depleted when shifting from one area of endeavor or thought to another. This same energy is then depleted again as you RAMP DOWN from one area of focus. So, energy is lost in stopping one thing and lost again in starting the new thing.

…THE Best way to prevent this is to GROUP YOUR SIMILARLY-FOCUSED EFFORTS into one block of time!!!

For example:

BLOCK SCHEDULE YOUR TIME
Group all of your acupuncture treatments together each day. In other words, move from one treatment to the next, without dispersing your time and energy by inserting a Case Review or Consult or new Patient Screening, etc. into the middle of a group of acupuncture treatmentdownload Aug 31 015s.   Then schedule all your Case Reviews, new Patient Screenings back to back in their own group. You will increase your energy and focus and improve your results by maintaining your focus for a block of time.

BLOCK SCHEDULE YOUR LOCATION
Similarly, keep your Practice in ONE LOCATION!!! Pick one location and let patients COME TO YOU! They will if you specialize and market yourself as THE person. Think of how much time and energy is lost as you move from one location to another?? Closing down mentally, emotionally and physically from one location. Switching gears and ramping back up/opening up at another location. Don’t kid yourself…YOU ARE LOSING A LOT OF ENERGY AND FOCUS!

THIS TIME LOST WILL CONQUER BOTH YOU AND YOUR PRACTICE!!!

I see some practitioners even divide themselves between 3 practices! Whew!!
Far better is it to spend all that time running around in growing your practice in one location by improving your marketing skills, making sure to send a SINGLE, CLEAR MESSAGE to the world through your facebook page, ads and presentations that you set up in your local and surrounding areas.

BLOCK YOUR MESSAGE

They say “KISS” is the answer to so many dilemmas. In other words, Keep It Simple Stupid. Now, I know you’re not Stupid!!! But the point is to FOCUS YOUR MESSAGE. If you have listed on your website and facebook page, etc. that you treat 50 things, how many people will come in? You think that you are broadening your message to bring in a greater audience, but you are…

ACTUALLY DILUTING YOUR MESSAGE SO THAT FEWER PEOPLE ULTIMATELY COME IN!!

It’s imperative that you focus on one area, sending one clear signal so that signal can be understood. The best part of this is that by positioning yourself as a Specialist, the public understands that that means by default you’re good at all the basic stuff, so they come in FOR ALL THE OTHER CONCERNS BECAUSE YOU ARE THE EXPERT IN ONE!!!June 24 2014 download 057

I want to see those chart holders FILLED TO CAPACITY AND THEN SPILLING OVER ON THE FLOORS!! (because you have sooooo many patients!)

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let us know what you think!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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