START your SUCCESS ENGINES!! This SIMPLE alteration can be made TODAY!!
Ever wonder what a prospective patient thinks when they first sit down to discuss their concerns with you in your office?? Take a good look around. What does it say about your abilities?
Most likely it’s calming and relaxing, but does it convey the message that YOU CAN HELP THEM? What items WOULD convey your experience and expertise that would have meaning FOR THEM?
Our culture is designed around proof. We ask for a receipt showing proof that we paid for an item. We ask for proof of identity when going through security at the airport. One of the most profound “proofs” we can show to our prospective patients of our abilities and knowledge is the full collection of our licenses and certificates!!
So, one of the most important and inexpensive measures you can take today is to prominently display on the wall behind where you sit, so that the patient facing you can see them, ALL of your diplomas from college, Chinese Medical School, NCCAOM, State board licenses, etc.
MAKE sure to put them in large, beautiful frames!! You are showcasing and honoring your achievements!! Watch your patient’s eyes as they glance repeatedly at the wall reviewing the amassed knowledge depicted in those frames! This engages them in your care, establishes your authority granted by the various licensing bodies and prepares them mentally to choose YOU as their provider!
Today is the PERFECT day to REV UP YOUR Acupuncture BUSINESS! DO IT!!!
To Your Success!!
Caroline & Bryan