Moon Magnetizing Talk to Bring in New Patients

Feel the blood moon last night?  Are you telling your patients about impending celestial events and how and why it may affect them?  Prepare them for full moon and other astrological events like eclipses.  It both affects your practice and their health.  There’s no better way to build authority which builds their confidence and trust in you which, in turn, naturally builds your practice.

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Full moon over the mountains in the Rattlesnake area of Missoula, Montana

You don’t have to “sell” what you do!!  But you do have to attract your patients.  There is a BIG difference!  Selling is a yang activity, but attracting is a yin endeavor.

The “sun” of your practice, i.e. the yang, the energy for growth, is driven by your authority, your presence with your patients and prospective patients you meet in the world at events,presentations or just at the dentist.  It is this yang energy that creates an energetic field around you that attracts patients.

You never have to sell.

You simply present yourself as a knowledgeable authority.

You attract your patients with your knowledge, skills and compassion… BUT, you have to attract by being active and vocal about your knowledge, skills and compassion.  In other words, you have to manifest and put into action each of these areas of your abilities that you possess.

You can’t practice and hone your acupuncture skills, until you have proven your Chinese Medical and scientific knowledge to your prospective patients.  That means speaking!  So, speak up!!

East Meets West

One of the best ways to prove your knowledge to your prospective patient is to make Eastern and Western connections understandable to them.  You have an entire medical system you have been highly trained in.  By simply talking about and explaining the information in simple terms a 6th grader could understand, you demystify and therefore remove the “fear” factor that many people have.  We’re all afraid of the unknown. So, make the unknown known.

Here is a profound way to engage them in their health and prove your profound knowledge base so they actually ask for your help with their health.

Is Your Practice Sleeping??…  the yin and yang of practice building

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Double yang… Big Horn Sheep on the mountain top

I’ll never forget when I first made the connection.  I had a patient I had been treating for severe insomnia that had been longstanding for over a decade.  Her sleep improved month after month to the point that she could finally reliably both go to sleep and stay asleep, but I was frustrated when, at that point, she would come in for a consult with me stating, “I just had one or two nights where I had trouble sleeping in the last month.”  I’m nothing if not highly “Type A”, so I was annoyed at this situation and replied, “I thought that happened last month as well.”  She looked at me and thought for a moment, “I think you’re right, I really can’t remember.”

So, I combed her chart for the next half hour and started noticing that over the last few months her sleep had indeed been interrupted for a couple of nights every month!  So frustrating!!  What was it?  So, I thought, the most likely explanation was something happening on monthly basis.  I took that idea one step further, thinking, well, even though she was no longer menstruating, we know from medical research that hormones still cycle every month and are driven by the moon.

It’s la luna, the moon…

The moon drives all the tides on the planet.  Any seaman “worth his salt” (pun intended!) will tell you they watch the skies for monthly cycles and astrological effects, because of the profound effect on wind and water, due to the effects of the moon’s gravitational pull on fluids.  The movement of wind and water are then responsible for all tides on the planet which drive the movement of fish.  A seaman must know where to find the fish they’re after, but also how his sea craft will be affected by the wind and tides to ensure a safe trip out and back from the sea.

We also know that the movement of water drives the wind across the planet, for as water moves, it displaces the air and so the air moves producing wind.

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The California Coast north of Santa Cruz

We know that hormones that produce the ability to menstruate are also fluids, although thicker, and are therefore affected by the moon as well.  This is why humans have noticed for thousands of years that women will generally menstruate together and on the new moon.  This is the most yin moon and menstruating is a yin event.  Similarly, a healthy woman should ovulate on the full moon since it is the most yang moon and ovulating is a yang event.  This matches what we know from science, i.e. that there is a distinct shift of hormones right at ovulation and at menstruation.

Therefore, it is the waxing and waning of the moon

that drives all the tides,

including the internal tides of fluids, in the form of thick, viscous hormones

that drive the menstrual cycle.

But, science also tells us we have not only monthly cycles of hormones, but daily cycles of hormones.  Every night there is a surge of hormones for sleep and quiet and stillness.  They are primarily estrogens.  Every day, there is a surge of hormones for energy, strength and warmth.  Examples of these are testosterone and cortisol.  They wake us up and prepare us for activity.

Yin and WHAT???  Yayyyyng??

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Yang cycling into yin as the sun sets… the energy breaking into its component parts

This is the perfect way to discuss yin and yang.  Everyone understands the sun and moon and that they cycle.  Just use this very basic understanding of the basis of our existence as humans to discuss the tenets of Chinese Medicine.  It was simply through recognizing and utilizing this concept of cycling that the very foundation of Chinese Medicine was formed.

Sun is yang and moon is yin , so what is a full moon?  It is a MORE yang moon than a new moon and what happens when there is more yang at night?  You don’t sleep as well.   Sleep requires yin.

Well, I reasoned, if menstruation is a yin activity driven by the monthly cycle of the moon and sleep is a yin activity, driven by the daily cycle of the moon, then it must be that sleep would be interrupted if the moon were less yin, i.e. during a full moon.

Voila!!

So, sure enough, as I went back through my patient’s chart and correlated her 1 or 2 days of poor sleep with the waxing and waning of the moon, guess what I found??  Yes.  The only days she was not sleeping well were exactly the day before and day of the full moon!!  I’ve since tested this over the years with hundreds of patients, and of course it mainly affects women, since we are more “yin,” and absolutely and reliably you can see that even women who normally sleep soundly will be or can be affected by  the full moon and will sleep less well.  What to do??  Increase the point selection to nourish yin and/or add or increase botanicals to nourish yin and decrease deficient heat.

Not only has this knowledge improved my skills as a clinician, but it has impressed those I speak to at booth events or presentations and in my office speaking to prospective patients.  This is a major reason for the success of my practice.

To build your practice and secure your financial stability and even financial growth,

You must practice your craft at the highest level…

And… share your knowledge with the world…

To Your Success!!

Caroline & Bryan

P.S.  We’d REALLY love to hear your thoughts on this… and we read every comment, so leave yours!

Are you too “woo woo?”

“What do you know anyway?” This is what a lot of your patients are thinking when they first meet you and considering you and acupuncture in general as a possible approach for them to take for their symptoms. They think you’re “woo woo” and that you don’t believe in science! Little do they know, the highest form of research is tried-and-true experience and, let’s see, I think 5000 years is substantial!!

Chinese Medical doctors have spent thousands of years analyzing how, when and why the multitude of pathologies arise. The information and theory has been painstakingly documented and then reanalyzed by thousands more practitioners.  It’s been discussed and debated and revised and refined.  Hundreds of our doctors gave their very lives to ensure this knowledge was maintained and passed down for posterity.

Chinese Medicine

has stood the TEST of time.

 

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Standing the test of time… the Rocky Mountains, Montana

Our medicine is actually science AT ITS BEST! But, your prospective patient doesn’t know that!  So, let them know that you actually embrace science and scientific thought by telling them pertinent Western Medical research related to our industry and your abilities with their symptoms. Here’s a goodie for you: Science has found a specific gut bacteria that is responsible for food allergies.

BUT!!!

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Bryan Watrous, LAc as a Chinese Medical professional teaching about the science of acupuncture to a prospective patient

Position yourself and abilities by telling them how scientific Chinese Medicine is since you successfully treat food allergies! Therefore, you are able to reestablish gut flora and balance!! WHERE’S YOUR PROOF, YOU SAY??? “Proof is in the pudding” I say, i.e. the very fact that symptoms improve and frequently completely resolve (if you’ve really honed your skills in this area) are ALL THE PROOF YOUR PATIENT NEEDS!
Just mention that you know about the study and that you have the skillset they Need! They’ll be impressed and you’re one step closer to a new patient!
http://www.sciencedaily.com/releases/2014/08/140825152016.htm

To Your Success!

Caroline & Bryan

P.S.  We’d love to know your thoughts…please let us know with a comment below!