You’re gonna do WHAT??

Is your explanation scaring your patients??

I’ve found a secret to the success of my practice is:

 

  1. ALWAYS explain in simple terms using language understandable to the patient and do NOT use only the Chinese Medical language, i.e “Gua Sha” or Western Medical terms like “soft tissue manipulation” the patient won’t know that sounds too technical.
  2. NEVER use a word like “scraping” or “breaking” the blood vessels (who wants anything BROKEN in their body??) which has negative and non-medical connotations (you are a Chinese Medical Practitioner who attended Chinese MEDICAL school).  How much energy will you have to expend to recover from the negative emotional and mental effects the patient experiences immediately upon hearing that something i
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    The “Tao” of your language should, like this Japanese Garden in Portland, Oregon, be a balance of Eastern Medical language with simple, understandable Western Medical terms a 6th grader could understand.

    s going to be “broken” as you try to explain how this benefits them!

    1. Some have said, “If you explain SCRAPING, it doesn’t have to sound unpleasant.”  OF COURSE IT DOES…THAT’S WHY YOU HAD TO EXPLAIN IT!!!  No manner of explaining will undo the initial impression made when you first say the word, “scraping.”  First impressions are everything and very hard to recover from.
  3. Always relay how anything you do BENEFITS them, i.e make sure your explanation answers the question, “What’s in it for me?”
  4. Instead, tell them, “Gua Sha increases the flow of blood to a particular area to increase the circulation of oxygen and nutrients to the tissues to assist your body’s own natural healing response. I do this by using a round-edged instrument, a Chinese Medical device (show them) and apply a slight amount of pressure while moving in a particular direction I’ve chosen based on your symptom profile. The enhanced circulation is evident by the increased color you will notice in this area during this procedure. This is a positive sign.” 5. Show them a picture of what the area could look like and ask their permission to proceed with this treatment, letting them know how long the effects might last.

To your SUCCESS!

Caroline & Bryan

P.S. Please leave us your comment…we’d love to know what you think!

Are you a Medical DETECTIVE??

Many of you have asked me why my practice has been so successful.

Here’s reason #1:  I’M A MEDICAL DETECTIVE!

You can be too!  Relentlessly hunt down the root cause of your patient’s symptom and don’t just treat the symptom …

ROOT IT OUT!  

You can IMPLEMENT this TODAY for greater understanding of your patient’s health and therefore improved diagnosis and treatment… and BUILD YOUR BUSINESS!

Your patient comes to you concerned about a particular symptom, generally pain, and so you ask, “How badly does it hurt?”  They reply, “oh, it’s not too bad, but I’m tired of it since it’s been for several weeks now.”  And so you finish talking with them after discussing a few other questions you have on their health in general so you can give them a treatment. Right?

MAYBE

Did you ask them if they’ve ever had that symptom before?  And, if so, did you ask when it first started?  It’s easy to get involved in deciding the pathology involved and therefore come up with a diagnosis so that you can determine the point prescription to help them today.  But, are you really offering them your BEST?  Are you being fair to them or their budget?

WHY, WHY, WHY??

National Bison Range 033

“Looking into the past” of the United States in the Northern Rocky Mountain Range in Montana

What if you spent more time reaching back into their past with them to find out why this symptom first began?  If there was no acute trauma, then why??  Frequently I have found that current pain only exists against a backdrop of historical pain…the same pain that has come and gone for years, even a decade or more. The best course of action to take for your patient is to diagnose WHY it originally began.  It’s actually far less important why it has come and gone for years or even that they have it now, since it’s almost always because the original reason it began has never been corrected.

SO FIX IT!

And I don’t mean just their current symptom.  I’m referring to the root of the current “branch.”  Spend the time with your patient to critically analyze WHY it first started and talk your patient through the steps it took to arrive at their current pain. They need to understand and you’ll find they want to understand.

Let them know that it has been “coming and going” because the body has attempted to deal with the original problem, but either does not have the energy (which could be from Qi deficiency or yang deficiency) to sustain Qi flow and prevent pain or the original blood stagnation that occurred has never been fully resolved, and that, in order to avoid another decade like the last, they need to resolve the original problem or the Qi and Yang deficiency that does not allow for it to STAY healed.

SAVE YOUR PATIENT’S MONEY!

So, WRITE out a PLAN letting them know how many treatments it will take to resolve the symptom currently and for the long-term.  Let them know you don’t want them wasting more money for another ten years trying to solve the same problem over and over.  Tell them the best way to SAVE MONEY is to spend it now and over the next few months to follow your plan to actually SOLVE THE PROBLEM!

People often think about how much our care costs, but ask them to calculate what they’ve spent over the last decade to RE-solve the same problem over and over with just a bandaid, when the real problem continues to fester underneath?!  It will make them stop and think and it should make you stop and think.

I know you want to care for their budget as well as their pain, but are you really helping either if you don’t offer the real solution that stops the pain and the budget leak that continues to drip year after year??

FIX IT ALREADY!!

 The amazing thing about this type of investigation is that it yields results and is a “Win Win” for everybody.

  • You deliver the best care possible for your patient
  • They are eternally grateful that you took the time to solve the problem and help them understand why no one else could
  • They refer all their best friends and family members to show their appreciation for their results
  • YOUR BUSINESS GROWS THROUGH THE ROOF!!
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The “root and branch” in Portland Oregon’s Japanese Garden

 

 

REMEMBER, you don’t need to see a lot of patients, you just need to fully offer your best, most profound care by conducting a thorough investigation and writing a plan and explaining to them the VALUE of actually solving the problem!  I can’t tell you how many patients told me they didn’t have the money, only to find that when I took the time to fully discover and explain to them what had happened to their bodies to create the current symptoms and what needed to be done to actually solve the root and branch, they suddenly discovered they DID have the money.

The difference??

Value

 

Once they understood what was happening and why and that I KNEW why (because they had asked many care providers before to no avail), the funds were suddenly available, no questions asked.  No problem.  BUT, it had to be worth it.

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let me know what you think!

Brilliant Brochures that Bring ‘Em In

 

There’s a WHOLE lot around designing a brochure and YES, they’re super important!!  

So, for now the first step to take in that direction is going to be to create a more expansive version of your business card.  A solid brochure should include

  • a  couple of key study’s synopsis,
  • your specialty (yes, you should specialize!)
  • photo of your sunshiny face
  • At least 3 pics of your target market:  a woman in her 40s or 50’s. (60% of those choosing acupuncture are female and women are responsible for 80% of all household expenditures)

It should be a tri-fold with the very back side giving the key information of why you’re fabulous with your training, results and your brief story of why you decided to study Chinese Medicine…basically positioning you as THE SUPER STAR YOU ARE!!!

“BABY, YOU’RE A FIREWORK”

COME ON, SHOW ‘EM WHAT YOU’RE WORTH

MAKE ‘EM GO, AAH, AAH, AHHH

AS YOU SHOOT ACROSS THE SKY-YY!!!!!”

To Your SUCCESS!!

Caroline & Bryan

 P.S. Please leave a comment below and let me know what you think!

 

 

 


 

Are Your Treatments only a NAP to Your Patients?

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Bryan takin’ a snooze at the National Bison Range in Montana!

Ever have a patient tell you that they think they’re improving with your acupuncture treatments, only to undermine your abilities by then stating that they think it’s due to their being able to take a 20-30 minute nap, after you insert the needles??  I hate this!!

 

You and I both know A LOT MORE is going on!!  It’s as if the patient is saying, “well, I would get the same effects from your treatments if I just allowed myself a nap at home every day and then I wouldn’t have to pay you and could save myself a lot of time, money and effort.”  ARGGHHH!!

Ok, here’s what you say, because I feel it’s important to immediately refute this or you may actually lose them as a patient.  Their statement is actually saying they don’t really respect you, your treatments or Chinese Medicine, basically, they don’t “get it”:

Did you know that Harvard University completed a study in 2011 PROVING that meditation actually makes functional changes to the brain?  They found that meditation reduced stress and improved memory, but more importantly they were able to PROVE that it wasn’t just from the study participants’ relaxing during meditation since the brain’s form actually changed as revealed by MRI scans. Harvard study PROVES meditation alters the brain’s shape to provide stress relief and improve memory.

This study shows how a seemingly simple intervention, meditation in this case, can make profound changes, not unlike the effects of acupuncture on the body.  Functional MRIs actually allow us to SEE  that acupuncture increases activity in various locations of the brain associated with the desired therapeutic affect.

Naps are good, but not that good!

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let me know what you think!

How Do You KNOW What Your Patient Wants?

I frequently hear Acupuncturists object to longer term treatment, past the number of visits to solve the main symptom the patient came in for, insisting that “my patient just wants me to solve their low back pain, etc.”  Additionally, many Acupuncturists site their short treatment protocols as a point of pride, feeling that this demonstrates how much compassion they have for their patient’s budget, and how quickly they can resolve symptoms and how honorable they are not to “overtreat.”

But, what if they have other concerns?  What if you notice facial pallor indicating possible blood deficiency or lung qi deficiency?  What if you notice that there are deep, deficient pulses?  Is it in your patient’s best interest not to at least tell them of your findings and educate them on the ramifications if THEY ARE NOT TREATED?  How honourable is it to solve one symptom when these other signs you have observed will likely inevitably worsen with time, creating new symptoms that could have been avoided with your care?

After you solve their low back pain, did you offer to solve their other health complaints that you documented in your thorough health history?”  On average, patients have 50-65 symptoms!!  Yes, even patients in their 20’s.

Most patients are never given this “What’s next” option

or “How can we take my health to the next level?” 

How do you know what your patient wants if you don’t ask?

Additionally, it’s not up to the patient to know what they need medically!  They are coming to you for your professional advice.  They are not simply paying you to respond to their chief concern. In fact, this is one of THE MAIN complaints patients have about Western Medical practitioners and a major reason why they seek alternative medicine!  They want REAL SOLUTIONS and not just band-aid; they want to treat the root cause of their health.

  • You are the Practitioner.
  • You are the authority on health with knowledge of an entire medical system.
  • You have been given a license that you studied, trained and asked for, therefore you are obligated to uphold the tenets of your profession
  • You have a Professional Degree.

YOU HAVE A “PROFESSIONAL DEGREE”

You may not have thought about this, but your license means you are not only licensed to mJune 24 2014 download 102ake a Chinese Medical diagnosis and formulate a Chinese Medical treatment protocol, but you are OBLIGATED to do so, by virtue of being licensed and holding therefore a Professional Degree.   You are obligated to give them your professional assessment of their entire health profile per your Professional Degree.  Yes, your license is a Professional Degree.

professional degree prepares the conferee for a particular profession by emphasizing skills and practical analysis over theory and research. Most but not all of the professions associated with professional degrees are professions that require licensing in order to practice as a professional in the field. Professions include: audiologyarchitecturedentistrydietetics; many fields of engineering; public education; lawmedicine (MDDO or MBBS)chiropracticpodiatric medicinenursingmedical laboratory sciencemusic therapyspeech language pathologyoccupationalphysical therapyoptometrypsychologypharmacyradiographysocial workurban planning; and veterinary medicine all require a person to first obtain a professional degree in the relevant subject area(s) prior to professional licensure, certification or registration.” http://en.wikipedia.org/wiki/First_professional_degree

Given that you have a Professional Degree, just like an MD, and as such are licensed for “practical analysis” and to practice (which means taking action) as a “professional in the field,” you are obligated, just like an MD, to review all systems of the patient’s health and render your professional judgment based on your “practical analysis.”

How would you feel if you scheduled a paid appointment with your MD for your back pain, etc. and all he/she did was hand you pain pills without investigating why the pain occurred, only to discover later that you actually had a tumor creating the pain, or a kidney infection or some other, possibly life-threatening condition?  Yes, MDs practice this frequently and that is the very reason that patients complain about their doctors and WHY they instead come into our offices!!!  We are obligated to fully analyze their entire health status, and based on patient’s response and criticisms of Western Medicine, we know they WANT our full analysis.

The best way for a patient to continue care, giving you time to offer your best and deepest healing, is for them to recognize you as a Medical authority and trust your advice enough to follow it to the very end of the care they need.

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let me know what you think!

Are You Being Divided??

AVOID These TOP 3 MISTAKES Most Acupuncturists Make

that Keeps Their PRACTICES EMPTY and Their

Business Teetering on the Brink

of FINANCIAL RUIN!

Ever hear of “Divide and Conquer?”

It’s the concept of separating or diffusing a group of people in war which weakens their greater collective strength, allowing the opposing group to exert their own collective strength and win the war. This is what happens when you divide your energy into little bits and pieces, constantly switching gears from one thing to another.

ENERGY SINK
It’s the ENERGY REQUIRED to start something new which is needed to focus your mind, body and emotions that becomes depleted when shifting from one area of endeavor or thought to another. This same energy is then depleted again as you RAMP DOWN from one area of focus. So, energy is lost in stopping one thing and lost again in starting the new thing.

…THE Best way to prevent this is to GROUP YOUR SIMILARLY-FOCUSED EFFORTS into one block of time!!!

For example:

BLOCK SCHEDULE YOUR TIME
Group all of your acupuncture treatments together each day. In other words, move from one treatment to the next, without dispersing your time and energy by inserting a Case Review or Consult or new Patient Screening, etc. into the middle of a group of acupuncture treatmentdownload Aug 31 015s.   Then schedule all your Case Reviews, new Patient Screenings back to back in their own group. You will increase your energy and focus and improve your results by maintaining your focus for a block of time.

BLOCK SCHEDULE YOUR LOCATION
Similarly, keep your Practice in ONE LOCATION!!! Pick one location and let patients COME TO YOU! They will if you specialize and market yourself as THE person. Think of how much time and energy is lost as you move from one location to another?? Closing down mentally, emotionally and physically from one location. Switching gears and ramping back up/opening up at another location. Don’t kid yourself…YOU ARE LOSING A LOT OF ENERGY AND FOCUS!

THIS TIME LOST WILL CONQUER BOTH YOU AND YOUR PRACTICE!!!

I see some practitioners even divide themselves between 3 practices! Whew!!
Far better is it to spend all that time running around in growing your practice in one location by improving your marketing skills, making sure to send a SINGLE, CLEAR MESSAGE to the world through your facebook page, ads and presentations that you set up in your local and surrounding areas.

BLOCK YOUR MESSAGE

They say “KISS” is the answer to so many dilemmas. In other words, Keep It Simple Stupid. Now, I know you’re not Stupid!!! But the point is to FOCUS YOUR MESSAGE. If you have listed on your website and facebook page, etc. that you treat 50 things, how many people will come in? You think that you are broadening your message to bring in a greater audience, but you are…

ACTUALLY DILUTING YOUR MESSAGE SO THAT FEWER PEOPLE ULTIMATELY COME IN!!

It’s imperative that you focus on one area, sending one clear signal so that signal can be understood. The best part of this is that by positioning yourself as a Specialist, the public understands that that means by default you’re good at all the basic stuff, so they come in FOR ALL THE OTHER CONCERNS BECAUSE YOU ARE THE EXPERT IN ONE!!!June 24 2014 download 057

I want to see those chart holders FILLED TO CAPACITY AND THEN SPILLING OVER ON THE FLOORS!! (because you have sooooo many patients!)

To Your SUCCESS!

Caroline & Bryan

P.S. Please leave a comment below and let us know what you think!

Drive NEW Patients Into Your PRACTICE!

The Dangerous Trend that Most Acupuncturists are Incorporating into Their Websites that is Dramatically Limiting Their Business Success and Keeping Them Frustrated and Exhausted from their Ineffective Efforts!

As I’ve talked with a number of Acupuncturists and reviewed their websites, I’ve noticed this startling trend and don’t think many have thought about the implications.

PERSONAL SERVICE
Chinese Medicine is absolutely, heart and soul, about people. You don’t use gadgets to measure and weigh. Instead you pay attention to how your patient looks, the quality, volume and texture of their voice, their coloration, movement, etc. You don’t simply collect a patient’s information for documentation purposes. Instead, you carefully read what is and isn’t said and then review all of the nuances with them.

C in Dispensary2

Caroline and staff in Dispensary customizing Chinese Medicine formulas

YOUR FIRST DATE
Do you remember the first date you had with someone? How did that happen? Did you ask them or did they ask you out by calling and leaving a message by voicemail where you then responded, also by leaving a voicemail? No. That would seem very alien and cold, not to mention weird! Because starting this new adventure was personal and you were possibly starting an entire relationship, the question was best asked in person. It’s always best asked in person! Don’t let a machine get in the way.

YOU’RE BEING ASSESSED
Yet this is exactly the scenario when you have online booking of appointments. A prospective person first has to decide whether or not to venture into your office and regardless of how good your website is and how fabulous you are with social media, YOU and THEY are still people! DON’T LET MACHINES GET IN THE WAY! It may be old-fashioned, but a new person wants to hear your voice, assess your professionalism (or your staff’s) and decide if they like your personality and communication skills. Of course, ultimately, they’re beginning the initial assessment of whether or not YOU CARE and can help them.

Since the new patient can’t obtain this experience by booking an appointment online… Guess what? THEY DON’T! They do not choose to book an appointment and move on to someone else’s website or just decide the whole thing was a bad idea and put off getting their first treatment indefinitely. Oooh, bad outcome for both of you. I can’t tell you how many patients came into my office

So, GET RID OF ONLINE BOOKING!

To Your SUCCESS!!

Caroline & Bryan
P.S. Please leave a comment below and let me know what you think!

Are your services WORTH IT??

As an Acupuncturist, you are considered to have a “Professional Degree“, i.e. you are in a profession like chiropractors, nurses, physical therapists and architects which requires licensing to practice a specific profession requiring analysis.  This category does NOT require that you have your Doctorate.

http://en.wikipedia.org/wiki/First_professional_degree

PROFESSIONAL DEGREE MEDIAN ANNUAL INCOME

You may find it interesting that the median (by the way, “median” is a better number to look at since “average” includes those with UBER high incomes as well as uber low.  “Median” is the number you get when you remove the uber high and low and then take an average of everyone left in the middle.) annual income for others with a professional degree is $88,530!

Additionally, remember that this figure reflects those receiving a “salary”, meaning that there is almost always a benefits package equal to about 30% of the salary which provides for paid vacation, paid holidays, health insPresentations 047urance and retirement.  So, $88,530 with a 30% addition to give you the same overall salary package as others with your skill set is $115,089.

http://en.wikipedia.org/wiki/Household_income_in_the_United_States

Since most businesses have 50% of their revenue that has to go to overhead, rent, electricity, office supplies, etc…

Your practice should gross $230,178!

That’s the amount of total revenue your practice should gross to give you the median, i.e. just the middle-of-the-road income as your fellow Professionally degreed colleagues.  It’s now the low end, but it’s certainly not the high end.  This is what you should expect.

       …SHOCKER, RIGHT??

You and I know it’s not about the money.  We love to help.  There’s nothing better in the world than helping people.  The look of relief on their face when you’ve taken away the pain.  The family and friends that tell you they can’t believe the difference in the loved one you treated.  The woman whose husband came into our practice after our treatments for a month that said, “Thank You.  I didn’t believe in this and thought she was just wasting our money, but I don’t even know when she has her menstrual cycle now, because she’s always happy and it was tearing our marriage apart before.”  Those moments are precious and they’re really all the payment we need.  We’d do this for free.

Unfortunately, most of us almost do.

But our rent isn’t free and our education wasn’t free.  We have to eat and have a place to sleep like everyone else.  Why shouldn’t we be able to afford a home and save for retirement like everyone else?  Don’t you deserve it?  Haven’t you worked hard to earn it? And, what about the value of your services?  Aren’t they worth it?  What would you pay or pay for your husband or child to relieve their suffering?  What have you had to pay?

Money simply says, “I value this” and to what degree.  You don’t have to make the most, but why should you make the least?

To Your SUCCESS!

Caroline & Bryan

 P.S. Please leave a comment below and let me know what you think!

Where’s Your PROOF??

START your SUCCESS ENGINES!! This SIMPLE alteration can be made TODAY!!
Ever wonder what a prospective patient thinks when they first sit down to discuss their concerns with you in your office?? Take a good look around. What does it say about your abilities?

Most likely it’s calming and relaxing, but does it convey the message that YOU CAN HELP THEM? What items WOULD convey your experience and expertise that would have meaning FOR THEM?

ACADEMIC PROOF

Our culture is designed around proof. We ask for a receipt showing proof that we paid for an item. We ask for proof of identity when going through security at the airport.  One of the most profound “proofs” we can show to our prospective patients of our abilities and knowledge is the full collection of our licenses and certificates!!

So, one of the most important and inexpensive measures you can take today is to prB passport photo 2014ominently display on the wall behind where you sit, so that the patient facing you can see them, ALL of your diplomas from college, Chinese Medical School, NCCAOM, State board licenses, etc.

ESTABLISH AUTHORITY
MAKE sure to put them in large, beautiful frames!! You are showcasing and honoring your achievements!! Watch your patient’s eyes as they glance repeatedly at the wall reviewing the amassed knowledge depicted in those frames! This engages them in your care, establishes your authority granted by the various licensing bodies and prepares them mentally to choose YOU as their provider!

Today is the PERFECT day to REV UP YOUR Acupuncture BUSINESS! DO IT!!!

To Your Success!!

Caroline & Bryan

How Important is My Business Name??

What’s in a NAME?? If it’s your business name, then EVERYTHING if you want Business SUCCESS!! To be successful, you have to choose from specific elements that convey what you do!  I know it sounds easy enough, until you con

Finding Your Pizza Place

Think about the last time you wanted to find an Italian restaurant that had really good wood-fired pizza.  What did you do?  You probably just Googled the city name and “pizza,” right?  So, you likely got annoyed when names like Mario’s and La Traviatta came up.  First of all, they likely have pizza since they came up under this search, but are they wood-fired?  Also, if you drove by these businesses, would you even be certain, based on the name, if they served pizza at all??  Mario’s could be a shoe shop/cobbler.  LJune 24 2014 download 028a Traviatta might be a music shop!  So, how do you find what you’re looking for??

You’re patients are experiencing the same thing!  So, it’s VERY IMPORTANT to name your business based on what your prospective patient is looking for. This really can not be overstated.  If you have a name like “Whooping Crane Healing”, what does that say to people who are looking for you?  What does the word Healing refer to specifically and do I want that?  Is this an addiction counseling business or a Bird Sanctuary or Veterinarian that specializes in birds??  Seriously!

Location, Location, Location!

So, what is your patient looking for??  Obviously, if searching on line, your patient is definitely looking for you, based on location.  So, you must have the city name or your specific areas’ name, i.e. the name by which everyone calls a specific region of a city.  Here in Austin, most everyone knows where the Hyde Park area or SoLa areas are, so those would make it easy for someone to both know the city and more specific location within the city that your business is located in and whether or not your proximity works for them or if you’re an hour away given traffic.

What are Your Patients Searching For?

The good news is that you are a Chinese Medical practitioner, UBER capable and knowledgeable abouC in Dispensary2t an entire Chinese Medical SYSTEM!  WoWW!!!  You know acupuncture, you know herbs, you have learned to apply Chinese Medical diagnosis and understand the interconnectedness of organs and channels, you can help your patients with food and lifestyle choices, you can resolve a multitude of symptoms and prevent pathologies your patients don’t even realize are in process and you can treat ALL of these just with moxa alone if you have focused your skills in this area and…  the…  list… goes… on… and…  on…  and on….

But…  Guess what your prospective patients know about you?  About the Chinese Medical system??

ACUPUNCTURE IS FOR PAIN.  

yUP!  tHAT’S IT!!

So, guess what they’re searching for??  Acupuncture and pain.  OK.  It’s painful, but true.  So, we have to work with this. One of my coaches said a phrase that I found to be very powerful, “You have to give them what they WANT, so you can give them what they NEED.”  Since your patients only know Acupuncture and that it’s for pain and the vast amount of research supporting Acupuncture is for its use for pain, AND given that you are now aware that your patients are searching these parameters…

Your Business name equation has to read:  Location + Acupuncture + Pain + Medicine 

I know.  It’s not creative.  It’s not sexy.  It’s not sultry like “Whooping Crane Healing Center,” but it works.  Would you rather help people or have a sexy name??  REMEMBER!!  THE NAME IS NOT FOR YOU!! This is for your patient.  This is to build a bridge from them TO YOU!  They need a route, an access point and this is the point of entry that they are searching for!

A CLEAR CHOICE FOR SUCCESS

The choice is really that clear.   How about “Round Rock Acupuncture Pain Management?”  or “Waco Acupuncture Back Pain Medical Center”  or “Missoula Acupuncture Sleep Center” or “Zimbabwe Acupuncture Pain Medicine.”  Yes, you can also specialize and it’s highly recommended!!  DON’T WORRY!  You will NOT be locked into only treating pain, sleep or low back pain, etc. because as a specialist, people assume you have mastered the basics and will come to you for your help with ALL areas of their health.  Google your area or city name and pain and see how the Western Medical pain centers and doctors name their practices and just do a variation on that them.  THIS IS WHAT YOUR PROSPECTIVE PATIENTS KNOW!  This is what they have seen and expect from a medical professional….YOU ARE A MEDICAL PROFESSIONAL!

Additionally, once they see you for their specific condition you specialize in, they will trust you to help with the other areas that you long to treat and know they need, so they can continue with care for months and years which allows you to do your best and deepest work and achieve a level of satisfaction for both your patient and yourself you only dreamed of!!

You get the picture!  And guess what?  Now it’s easy to market, the message is clear, SEO (Search Engine Optimization) words come easily and your website, blog, etc. quickly moves up in the rankings on searches so that you’re listed far above Whooping Crane Healing Center.”

HERE’S TO YOUR SUCCESS!!

Caroline & Bryan

P.S.  We’d love to know what you think!  Please tell us what’s on your mind…