What’s in a NAME?? If it’s your business name, then EVERYTHING if you want Business SUCCESS!! To be successful, you have to choose from specific elements that convey what you do! I know it sounds easy enough, until you con
Finding Your Pizza Place
Think about the last time you wanted to find an Italian restaurant that had really good wood-fired pizza. What did you do? You probably just Googled the city name and “pizza,” right? So, you likely got annoyed when names like Mario’s and La Traviatta came up. First of all, they likely have pizza since they came up under this search, but are they wood-fired? Also, if you drove by these businesses, would you even be certain, based on the name, if they served pizza at all?? Mario’s could be a shoe shop/cobbler. La Traviatta might be a music shop! So, how do you find what you’re looking for??
You’re patients are experiencing the same thing! So, it’s VERY IMPORTANT to name your business based on what your prospective patient is looking for. This really can not be overstated. If you have a name like “Whooping Crane Healing”, what does that say to people who are looking for you? What does the word Healing refer to specifically and do I want that? Is this an addiction counseling business or a Bird Sanctuary or Veterinarian that specializes in birds?? Seriously!
Location, Location, Location!
So, what is your patient looking for?? Obviously, if searching on line, your patient is definitely looking for you, based on location. So, you must have the city name or your specific areas’ name, i.e. the name by which everyone calls a specific region of a city. Here in Austin, most everyone knows where the Hyde Park area or SoLa areas are, so those would make it easy for someone to both know the city and more specific location within the city that your business is located in and whether or not your proximity works for them or if you’re an hour away given traffic.
What are Your Patients Searching For?
The good news is that you are a Chinese Medical practitioner, UBER capable and knowledgeable about an entire Chinese Medical SYSTEM! WoWW!!! You know acupuncture, you know herbs, you have learned to apply Chinese Medical diagnosis and understand the interconnectedness of organs and channels, you can help your patients with food and lifestyle choices, you can resolve a multitude of symptoms and prevent pathologies your patients don’t even realize are in process and you can treat ALL of these just with moxa alone if you have focused your skills in this area and… the… list… goes… on… and… on… and on….
But… Guess what your prospective patients know about you? About the Chinese Medical system??
ACUPUNCTURE IS FOR PAIN.
yUP! tHAT’S IT!!
So, guess what they’re searching for?? Acupuncture and pain. OK. It’s painful, but true. So, we have to work with this. One of my coaches said a phrase that I found to be very powerful, “You have to give them what they WANT, so you can give them what they NEED.” Since your patients only know Acupuncture and that it’s for pain and the vast amount of research supporting Acupuncture is for its use for pain, AND given that you are now aware that your patients are searching these parameters…
Your Business name equation has to read: Location + Acupuncture + Pain + Medicine
I know. It’s not creative. It’s not sexy. It’s not sultry like “Whooping Crane Healing Center,” but it works. Would you rather help people or have a sexy name?? REMEMBER!! THE NAME IS NOT FOR YOU!! This is for your patient. This is to build a bridge from them TO YOU! They need a route, an access point and this is the point of entry that they are searching for!
A CLEAR CHOICE FOR SUCCESS
The choice is really that clear. How about “Round Rock Acupuncture Pain Management?” or “Waco Acupuncture Back Pain Medical Center” or “Missoula Acupuncture Sleep Center” or “Zimbabwe Acupuncture Pain Medicine.” Yes, you can also specialize and it’s highly recommended!! DON’T WORRY! You will NOT be locked into only treating pain, sleep or low back pain, etc. because as a specialist, people assume you have mastered the basics and will come to you for your help with ALL areas of their health. Google your area or city name and pain and see how the Western Medical pain centers and doctors name their practices and just do a variation on that them. THIS IS WHAT YOUR PROSPECTIVE PATIENTS KNOW! This is what they have seen and expect from a medical professional….YOU ARE A MEDICAL PROFESSIONAL!
Additionally, once they see you for their specific condition you specialize in, they will trust you to help with the other areas that you long to treat and know they need, so they can continue with care for months and years which allows you to do your best and deepest work and achieve a level of satisfaction for both your patient and yourself you only dreamed of!!
You get the picture! And guess what? Now it’s easy to market, the message is clear, SEO (Search Engine Optimization) words come easily and your website, blog, etc. quickly moves up in the rankings on searches so that you’re listed far above Whooping Crane Healing Center.”
HERE’S TO YOUR SUCCESS!!
Caroline & Bryan
P.S. We’d love to know what you think! Please tell us what’s on your mind…